b-glowing was a premier beauty destination for trend-setting beauty enthusiasts, magazine editors and luxury consumers. We had a reputation for offering the best selection of indie beauty finds before they made it big. I was the lead, in-house creative director, brand manager and strategist for 15 years. During my time at b-glowing, we rebranded our logo, re-platformed the site, updated our brand persona, voice, visual aesthetic and marketing approach to meet the needs and expectations of an ever-changing beauty consumer.